The studio
Design that starts with thinking, not templates
afm creative studio exists because established businesses deserve better than bloated agency processes, junior designers, and work that looks like everyone else's. We're small by design, strategic by nature, and bold by choice.
Too many established businesses are stuck in a frustrating cycle — agencies that overpromise, under-deliver, and charge for layers of management you never asked for. Or freelancers who are talented but lack the strategic depth to move your brand forward in a meaningful way.
afm creative studio was built to sit between those two worlds. Studio-level thinking and craft, with the speed, directness and personal investment you'd never get from a large agency. Every project is led by Ana — not handed off to a team you've never met.
Built for brands that have outgrown the ordinary
Why we exist
“A rebrand should feel like a reinvention. Not a refresh, not a new logo — a genuine shift in how the world sees your business.”
Three beliefs that shape everything we do
What we stand for
Strategy before aesthetics
We never open any design software before we understand your business, your audience, and your goals. Beautiful work that doesn't perform isn't good work.
Radical Transparency
No smoke and mirrors. You know what we're doing, why we're doing it, and what it costs — before, during, and after every project.
Honest Collaboration
We'll tell you when we think something won't work — and we expect the same from you. The best work comes from a real partnership, not a client-vendor transaction.
What sets us apart from the usual options
A different kind of studio
Standard agency
x Your brief gets passed to a junior you've never met
x Months of process before anything is designed
x You pay for account managers, not craft
x Endless revision cycles with no clear end in sight
x Templated solutions dressed up as bespoke work
You've probably worked with a big agency or a solo freelancer before. Here's how afm creative studio is different from both.
afm creative studio
Ana leads every project, start to finish
Strategy and design in weeks, not months
Every euro goes into the work itself
Clear scope, defined rounds, no endless back-and-forth
Bespoke thinking built around your brand, every time
Ana F. Martín
The creative behind it
Founder & creative director
Ana is a brand and UX designer with over 5 years of experience working with businesses across industries — from hospitality and e-commerce to professional services and creative brands. She founded afm creative studio to bring strategic, studio-quality design to businesses that deserve it, without the agency overhead.
Based in Granada, working globally.
UX Design specialisation — strategy-led, conversion-focused
Brand identity, web design & social strategy under one roof
Figma-first design, built on Squarespace, Framer & WordPress
Fluent in English and Spanish — comfortable working internationally
5+
Years designing for ambitious businesses
3
Core services, all in-house
2
Languages: Spanish and English
∞
Caffeine consumed per project
The same rigour, every single time
How we work
Whatever service you choose, every project follows the same foundation: understand first, design second, deliver with clarity.
01
Discovery
02
Strategise
03
Design
04
Deliver
05
Support
Want to work with us?
Let’s talk!
Tell us about your project — we'll get back to you within two business days.